← All Projects

Luxzen

Jewelry Showroom & Private Lounge

TypeLuxury Retail & Private Lounge
LocationBrickell · Miami
ScopeConcept · FF&E · Lighting · Custom Displays

Luxzen is an exclusive jewelry showroom in the heart of Brickell, Miami — designed by IV Atelier as both a luxury retail environment and an intimate lounge for private events. The concept was built around the brand's identity: elegant, contemporary, and subtly dramatic.

What makes this project exceptional is the transformation it represents. The space began as a plain commercial office. Through strategic design thinking, custom fabrication, and an uncompromising material vision — deep tonal finishes, sculptural brass lighting, bespoke display pedestals, and a seamless lounge — it was converted into a cinematic showroom environment where every piece of jewelry becomes a focal point and every visit becomes an experience.

The project was executed under a compressed timeline and strict construction limitations. None of that is visible in the result. The completed space reflects the original 3D concept renderings with a precision that rarely happens at this level — a testament to the depth of visualization and coordination that IV Atelier brings to every project before a single wall is touched.

Luxzen now hosts private viewings, celebrity events, and exclusive brand gatherings — a space that performs as a luxury retail destination, a social venue, and a stage for the brand, all at once.

Luxzen display wall — suspended glass boxes with jewelry hand sculptures.
Luxzen sculptural chandelier — brass ring and glass globe pendants.
Luxzen lounge — curved white sofa, gold coffee tables and starry black ceiling.
Luxzen bar wall — black lacquer counter with illuminated spirit display shelves.
Luxzen styling — Storm candle on gold tray with cheetah figurines.
Luxzen lounge — curved white sectional sofa and arc floor lamp.
Luxzen bar — circular shelf with Don Julio bottles and hanging glassware.
Luxzen suspended glass display box with hand sculpture and gold chain.
Luxzen chandelier — brass ring and globe sculpture against dark ceiling.
Luxzen lounge — curved sofa, arc floor lamp and gold orb coffee tables.
Luxzen display shelf — purse forms, ceramics and decorative objects.
Luxzen coffee table — Rolex, Chanel and Diamonds books on sculpted gold surface.
Luxzen lounge — white curved sofa with spherical pendants overhead.
Luxzen gold sculptural coffee tables — organic forms with warm ambient glow.
Luxzen coffee table — Ice Cold and Diamonds books on gold sculptural surface.
Luxzen lounge — white sofa with black round cushions and gold coffee tables.
Luxzen lounge — curved sofa, mirrored wall panels and starry ceiling.
Luxzen jewelry display counter with sculptural chandelier overhead.
I.3D vs Reality

Side-by-side comparison showing how precisely the design concept translated from 3D rendering into the completed space.

3D Concept
Reality
II.Concept Sketches
Luxzen concept sketch — jewelry display pedestals with orbital wall art.
Luxzen concept sketch — lounge with curved sofa and zig-zag LED ceiling.
Luxzen concept sketch — display counter, wall installation and ring chandelier.
III.Before
Before — existing Brickell space prior to Luxzen design.
Before — existing space with dart board and basketball hoop.
Before — original space with grey sofa and red retro fridge.
Before — empty wall with barber chair and mirror.
Before — existing space with black cabinetry and city views.
Before — existing ceiling with fluorescent lighting.